Bill Samuels (Maker’s Mark): Changing the Status Quo
Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how his father’s new bourbon flavor succeeded despite the difficulty of going against the status quo. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843.