Al Young (Four Roses): History of the Four Roses Brand

Al Young, Brand Ambassador of Four Roses, discusses the history of the brand, from its ruin in the U.S. by Seagram’s mixed whiskey of the same name, to its renewed popularity as a bourbon in recent years.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27886.

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Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries