Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses the business of his father Bill Samuels, Sr., and explains that sophisticated bourbon was not a popular idea before the Bourbon Renaissance.
This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843.