Bill Samuels (Maker’s Mark): Changing the Status Quo

Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how his father’s new bourbon flavor succeeded despite the difficulty of going against the status quo.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843.

ShareShare on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on LinkedInShare on TumblrEmail this to someone

 
 

Please enjoy Kentucky Bourbon
(and its history) responsibly

Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries