Home » Bourbon Renaissance

  • Al Young (Four Roses): The Bourbon Renaissance

    Al Young (Four Roses): The Bourbon Renaissance

    Al Young, Brand Ambassador of Four Roses, discusses the renewed popularity of bourbon, which is reflected in organizations as the Bourbon Trail. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27886. Share

    Continue reading »

  • Al Young (Four Roses): The Future of Bourbon

    Al Young (Four Roses): The Future of Bourbon

    Al Young, Brand Ambassador of Four Roses, discusses the Bourbon Renaissance and the future of Bourbon. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27886. Share

    Continue reading »

  • Andrea Wilson: The Bourbon Renaissance

    Andrea Wilson: The Bourbon Renaissance

    Andrea Wilson, former Director of Whiskey Strategies for Diageo North America, discusses the challenges of global markets, as well as some unique characteristics of the Bourbon Renaissance. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27912. Share

    Continue reading »

  •  
  • Andrea Wilson: Women and the Bourbon Renaissance

    Andrea Wilson: Women and the Bourbon Renaissance

    Andrea Wilson, former Director of Whiskey Strategies for Diageo North America, discusses various ways in which women have changed the bourbon industry in recent years. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27912. Share

    Continue reading »

  • Bill Samuels (Maker’s Mark): Before the Bourbon Renaissance

    Bill Samuels (Maker’s Mark): Before the Bourbon Renaissance

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses the business of his father Bill Samuels, Sr., and explains that sophisticated bourbon was not a popular idea before the Bourbon Renaissance. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

    Continue reading »

  • Bill Samuels (Maker’s Mark): Changing the Status Quo

    Bill Samuels (Maker’s Mark): Changing the Status Quo

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how his father’s new bourbon flavor succeeded despite the difficulty of going against the status quo. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

    Continue reading »

  •  
  • Bill Samuels (Makers Mark): Brand and Advertising

    Bill Samuels (Makers Mark): Brand and Advertising

    Bill Samuels, Chairman Emeritus  of Maker’s Mark, discusses the advertising philosophy that he and his father have followed. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

    Continue reading »

  • Bill Samuels (Maker’s Mark): Growing the Industry and Community

    Bill Samuels (Maker’s Mark): Growing the Industry and Community

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how bourbon terminology changed as connoisseurship entered the industry in the Bourbon Renaissance, and how that has affected the industry and the state economy. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

    Continue reading »

  • Bill Samuels (Makers Mark): Reflections on the Bourbon Industry

    Bill Samuels (Makers Mark): Reflections on the Bourbon Industry

    Bill Samuels, Chairman Emeritus  of Maker’s Mark, discusses the changes that have taken place in the industry during the Bourbon Renaissance. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

    Continue reading »

  •  
 
 

Please enjoy Kentucky Bourbon
(and its history) responsibly

Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries