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  • Max Shapira (Heaven Hill): A Lifetime of Bourbon

    Max Shapira (Heaven Hill): A Lifetime of Bourbon

    Max Shapira, President of Heaven Hill, gives an outline of his early life, from his introduction to the business as a child, to his entering it for good after a time working in Wall Street. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Family-Owned Business

    Max Shapira (Heaven Hill): Family-Owned Business

    Max Shapira, President of Heaven Hill, discusses the advantages of a family-owned business. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Continuing the Legacy

    Max Shapira (Heaven Hill): Continuing the Legacy

    Max Shapira, President of Heaven Hill, expresses his thankfulness for being able to continue the family heritage by involving in the business the third-generation family members: his son Andy, his daughter Kate S. Latts, and her husband Allan Latts. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Father, Mentor

    Max Shapira (Heaven Hill): Father, Mentor

    Max Shapira, President of Heaven Hill, discusses working under the mentorship of his father Ed Shapira. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Origin of the Company Name

    Max Shapira (Heaven Hill): Origin of the Company Name

    Max Shapira, President of Heaven Hill, explains how the name “Heaven Hill” came about as a misspelling of the family name “Heavenhill”. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): The End of Prohibition, the Birth of a Brand

    Max Shapira (Heaven Hill): The End of Prohibition, the Birth of a Brand

    Max Shapira, President of Heaven Hill, tells of how his father started the business and created the Old Heaven Hill brand in 1934 soon after the repeal of Prohibition and at the height of the Great Depression, and how the brand soon became the number-one selling bourbon in Kentucky. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Re-Inventing the Industry

    Max Shapira (Heaven Hill): Re-Inventing the Industry

    Max Shapira, President of Heaven Hill, discusses how the industry has suffered from overproduction and stagnation in the 1950’s and 1960’s, and how it has been revitalized and even reinvented since then. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Expanding the Business

    Max Shapira (Heaven Hill): Expanding the Business

    Max Shapira, President of Heaven Hill, explains how Heaven Hill has expanded both in the categories of its products and in the number of its international markets. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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  • Max Shapira (Heaven Hill): Fire and Catastrophe

    Max Shapira (Heaven Hill): Fire and Catastrophe

    Max Shapira, President of Heaven Hill, discusses the Heaven Hill Fire of 1996 and how the industry at large came together in the crisis. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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