Max Shapira (Heaven Hill): The Iconic American Product

Max Shapira, President of Heaven Hill, explains that bourbon is the iconic product of America, on par with apple pie and baseball. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845. Share

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