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  • Peter Rutledge (Brown-Forman): The Industry Revitalized

    Peter Rutledge (Brown-Forman): The Industry Revitalized

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, explains how the company and the bourbon industry in general took a turn for the better in the 1980s, largely due to the inspiration of Maker’s Mark. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): Artisanship and New Brands

    Peter Rutledge (Brown-Forman): Artisanship and New Brands

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, discusses the role of artisanship in creating new brands. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): Craftsmanship

    Peter Rutledge (Brown-Forman): Craftsmanship

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, discusses the rise of craftsmanship in the bourbon industry over the past several decades. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): The Bourbon Trail

    Peter Rutledge (Brown-Forman): The Bourbon Trail

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, discusses the success of the Bourbon Trail. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): Bill Samuels and Max Shapira

    Peter Rutledge (Brown-Forman): Bill Samuels and Max Shapira

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, discusses two giants of the industry, Bill Samuels and Max Shapira. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): What Makes Good Bourbon?

    Peter Rutledge (Brown-Forman): What Makes Good Bourbon?

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, describes the characteristics of a good bourbon in terms of success on the market and in terms of flavor. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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  • Peter Rutledge (Brown-Forman): An Uncertain Prosperity

    Peter Rutledge (Brown-Forman): An Uncertain Prosperity

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, discusses overseas markets and how they can make up for the uncertainty of the success that the bourbon industry is currently enjoying. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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Louie B. Nunn Center for Oral History, University of Kentucky Libraries