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  • Bill Samuels (Makers Mark): Early Family History

    Bill Samuels (Makers Mark): Early Family History

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how his father and mother were both key in choosing and restoring what became the Maker’s Mark Distillery. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Maker’s Mark): Father and Son

    Bill Samuels (Maker’s Mark): Father and Son

    Bill Samuels, Chairman Emeritus  of Maker’s Mark, discusses how his father helped him and the brand develop over time. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Maker’s Mark): Before the Bourbon Renaissance

    Bill Samuels (Maker’s Mark): Before the Bourbon Renaissance

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses the business of his father Bill Samuels, Sr., and explains that sophisticated bourbon was not a popular idea before the Bourbon Renaissance. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Maker’s Mark): Changing the Status Quo

    Bill Samuels (Maker’s Mark): Changing the Status Quo

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how his father’s new bourbon flavor succeeded despite the difficulty of going against the status quo. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Maker’s Mark): Bill’s Father, Bold Craftsman

    Bill Samuels (Maker’s Mark): Bill’s Father, Bold Craftsman

    Bill Samuels, Chairman Emeritus of Maker’s Mark, tells of his father’s boldness in “putting his money where his mouth was” and developing a new bourbon based on his own taste. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Makers Mark): Brand and Advertising

    Bill Samuels (Makers Mark): Brand and Advertising

    Bill Samuels, Chairman Emeritus  of Maker’s Mark, discusses the advertising philosophy that he and his father have followed. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Maker’s Mark): Growing the Industry and Community

    Bill Samuels (Maker’s Mark): Growing the Industry and Community

    Bill Samuels, Chairman Emeritus of Maker’s Mark, discusses how bourbon terminology changed as connoisseurship entered the industry in the Bourbon Renaissance, and how that has affected the industry and the state economy. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Bill Samuels (Makers Mark): Reflections on the Bourbon Industry

    Bill Samuels (Makers Mark): Reflections on the Bourbon Industry

    Bill Samuels, Chairman Emeritus  of Maker’s Mark, discusses the changes that have taken place in the industry during the Bourbon Renaissance. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://kentuckyoralhistory.org/interviews/27843. Share

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  • Peter Rutledge (Brown-Forman): The Industry Revitalized

    Peter Rutledge (Brown-Forman): The Industry Revitalized

    E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, explains how the company and the bourbon industry in general took a turn for the better in the 1980s, largely due to the inspiration of Maker’s Mark. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846. Share

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Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries