The Brands

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Eddie Russell (Wild Turkey): Wild Turkey Around the World

Eddie Russell, Associate Distiller at Wild Turkey Distillery, discusses his firsthand experience in Japan of Wild Turkey’s international reputation–a growing reputation, as exports have grown from 6% of total Wild Turkey sales in the 1980s to 35-40% today. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27813. Share

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Eddie Russell (Wild Turkey): Enticing the Younger Enthusiast

Eddie Russell, Associate Distiller at Wild Turkey Distillery, discusses the company’s efforts to attract younger customers, particularly in new and updated flavors. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27813. Share

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Fred Noe (Jim Beam): Fred’s Father Booker

Fred Noe, Master Distiller at Jim Beam, discusses his father’s devotion to the company, his developing Booker’s and also small batch and super premium bourbon, and other members of the Beam family now in other companies. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27827. Share

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Fred Noe (Jim Beam): The Previous Generation

Fred Noe, Master Distiller at Jim Beam, discusses how the previous generation of distillers revived the bourbon industry in the 1980s, which has led to the continued Bourbon Renaissance today. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27827. Share

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Fred Noe (Jim Beam): What Makes Good Bourbon?

Fred Noe, Master Distiller at Jim Beam, discusses what makes good bourbon, particularly aging and the strength at bottling. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27827. Share

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Frenchie Sweatt (Diageo): Getting the Job

Frenchie Sweatt, Plant Administrator for Diageo North America, tells of her early days in Diageo and her appreciation of its beautiful location. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27911. Share

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Jim Rutledge (Four Roses): Early Years

Jim Rutledge, Master Distiller at Four Roses, discusses his early career in Seagram in New York City, his move back to his hometown of Louisville, KY, to become Master Distiller of Four Roses, and his efforts to promote Four Roses bourbon despite its negative association in the U.S. with Seagram’s Four Roses blended whiskey. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27885. Share

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Jim Rutledge (Four Roses): Rebuilding a Brand

Jim Rutledge, Master Distiller at Four Roses, explains how in recent years Four Roses bourbon became well-known once again in Kentucky. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27885. Share

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Jim Rutledge (Four Roses): Bringing Premium to Kentucky

Jim Rutledge, Master Distiller at Four Roses, tells of how premium brands were created so that Four Roses bourbon would be set apart from Seagram’s previous Four Roses blended whiskey, and he discusses the company’s efforts to bring their internationally successful bourbon back to Kentucky. This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27885. Share

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