Chris Morris, Master Distiller at Brown-Forman, discusses the bourbon industry at its low point several decades ago, when few brands existed and the bartending culture had not yet taken hold.
This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27842.