Chris Morris, Master Distiller at Brown-Forman, explains that good bourbon comes only from perfection in the five sources of flavor: the grain recipe, water purity, fermentation, distillation, and maturation or aging. He also discusses the qualities of good bourbon in the present resurgence of cocktail culture.
This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27842.