Eddie Russell (Wild Turkey): Enticing the Younger Enthusiast

Eddie Russell, Associate Distiller at Wild Turkey Distillery, discusses the company’s efforts to attract younger customers, particularly in new and updated flavors.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27813.

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Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries