Jim Rutledge, Master Distiller at Four Roses, tells of how premium brands were created so that Four Roses bourbon would be set apart from Seagram’s previous Four Roses blended whiskey, and he discusses the company’s efforts to bring their internationally successful bourbon back to Kentucky.
This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27885.