Max Shapira (Heaven Hill): The End of Prohibition, the Birth of a Brand

Max Shapira, President of Heaven Hill, tells of how his father started the business and created the Old Heaven Hill brand in 1934 soon after the repeal of Prohibition and at the height of the Great Depression, and how the brand soon became the number-one selling bourbon in Kentucky.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845.

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Please enjoy Kentucky Bourbon
(and its history) responsibly

Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries