Max Shapira (Heaven Hill): Re-Inventing the Industry

Max Shapira, President of Heaven Hill, discusses how the industry has suffered from overproduction and stagnation in the 1950’s and 1960’s, and how it has been revitalized and even reinvented since then.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845.

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Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries