Max Shapira (Heaven Hill): Expanding the Business

Max Shapira, President of Heaven Hill, explains how Heaven Hill has expanded both in the categories of its products and in the number of its international markets.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27845.

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Louie B. Nunn Center for Oral History, University of Kentucky Libraries