Peter Rutledge (Brown-Forman): The Industry Revitalized

E. Peter “Pete” Rutledge, retired Executive Vice Presdient of Brown-Forman Beverages Worldwide, explains how the company and the bourbon industry in general took a turn for the better in the 1980s, largely due to the inspiration of Maker’s Mark.

This interview is from the Kentucky Bourbon Tales Oral History Project, Louie B. Nunn Center for Oral History, University of Kentucky Libraries. Watch the full interview: http://www.kentuckyoralhistory.org/interviews/27846.

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Kentucky Distillers' Association

Louie B. Nunn Center for Oral History, University of Kentucky Libraries